SEO Audit Checklist: A Simple Guide to Improve Your Website in 2025
If your website isn’t getting traffic, rankings, or clicks, the first thing you should do is check what’s holding it back. That’s where an SEO Audit comes in. An SEO audit helps you understand what your website is doing well and what needs improvement. It gives you a clear picture of your website’s health.
In this guide, we’ll walk through a simple and beginner-friendly SEO Audit Checklist you can use to improve your website step-by-step.
Let’s dive in!
1. Check If Your Website Is Indexed
Before anything else, you must confirm that Google can find your website. If Google can’t see your pages, they won’t appear in search results.
You can check this by searching:
If your pages appear, great! If not, you need to submit your website’s URL to Google Search Console. This helps Google know your website exists.
2. Review Your Website Speed
Slow websites lose visitors quickly. People don’t like waiting more than 2–3 seconds for a page to load.
Use free tools like:
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Google PageSpeed Insights
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GTmetrix
These tools will show what is slowing down your website. Common issues include:
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Large images
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Too many plugins
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Poor hosting
Fixing speed improves user experience and rankings.
3. Make Sure Your Website Is Mobile-Friendly
Most people visit websites from their phones. Google also uses mobile-first indexing, which means your mobile version matters the most.
Check your site using the Mobile-Friendly Test:
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See if text is readable
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Make sure buttons are easy to tap
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Ensure images resize correctly
A mobile-friendly website keeps visitors longer.
4. Improve On-Page SEO
On-page SEO is how you optimize each page on your website. During an audit, check:
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Titles
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Headings
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Meta descriptions
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Keywords
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Alt text
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Internal links
Make sure each page uses clear language, useful information, and the right structure.
Good on-page SEO helps Google understand your content.
5. Analyze Your Website Content
Your content should be easy to read, helpful, and updated regularly. During your audit, check:
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Is your content too short?
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Is it clear and simple?
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Does it answer the search intent?
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Does it include helpful examples?
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Does it match the topic fully?
Good content attracts more visitors and keeps them engaged.
6. Check for Broken Links
Broken links make your website look old and untrustworthy. They also harm user experience.
Tools like:
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Broken Link Checker
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Screaming Frog
…can show which links are broken. Fix them by updating the link or removing it. (SEO Audit Checklist)
7. Review Your Technical SEO
Technical SEO helps Google crawl your website smoothly.
During your audit, check:
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XML sitemap
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Robots.txt
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URL structure
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HTTPS security
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Canonical tags
These small things help search engines read your website better. (SEO Audit Checklist)
8. Look at Your Backlinks
Backlinks are links from other websites to yours. High-quality backlinks increase your website’s authority.
Check your backlinks using:
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Ahrefs (free version)
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Google Search Console
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Ubersuggest
Look for spammy or low-quality links. Disavow them if needed.
9. Improve Your User Experience (UX)
A website should be simple, clean, and easy to navigate. During your audit, check:
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Is your menu simple?
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Are your pages organized?
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Is your font readable?
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Do visitors understand your layout?
Good UX helps users stay longer and explore more pages.
10. Analyze Your Competitors
Your competitors can show you what’s working! Check:
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Their keywords
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Their content
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Their page structure
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Their backlinks
This gives you new ideas to improve your own site. visit: Markifly
Conclusion
An SEO audit is not a one-time task—it’s something you should do every few months. The steps in this checklist help you understand your website clearly and improve it over time. When you fix issues and keep things updated, your rankings automatically get better.
A clean, fast, and well-structured website always performs well.
Start now, even with one or two steps, and keep improving!
External Link (DoFollow)
Add this inside the blog:
https://developers.google.com/search/docs/fundamentals/seo-starter-guide
